About us

Based on Roots connects craft and contemporary design and is inspired by developments, initiatives and partnerships in the Netherlands and abroad, specially Japan. Based on Roots offers a platform for designers and craftsmen who are inspired by this concept. Based on Roots is also actively engaged in marketing to sell the results of the different initiatives.


All products of Based on Roots, mostly from Japan, are made with attention and care. Old crafts, techniques, craftsmanship and an innovative translation by a designer form the basis of every single item in our collection of contemporary lifestyle products. Tradition and innovation closely connected. Based on Roots has direct contact with the manufacturer, designer and/or supplier. We value the way our products have been crafted. Our company is characterized by quality, functionality, sustainability and fair trade.


For questions, ideas, or product information please call or send us an e-mail. You can also subscribe to our newsletter.

Conny Bouwman

Bernadette van Beek